Daqian Positioning:
A professional manufacturer of customized water treatment chemicals
Daqian Mission:
To benefit all mankind by conserving Earth’s water resources
Daqian Vision:
To become the world’s most trusted customized water treatment manufacturer
Internal: To help 1,000 employees buy cars or houses
External: To help 1 million businesses solve their water treatment problems
Daqian Values:
Customer First, Authenticity, Gratitude, Positive Energy, Learning
Detailed Explanation of Values:
| Values | Annotation | Front | Reverse side |
| Customer First | Solve until the customer is satisfied | Think from the customer’s perspective | Shifting blame and concealing information |
| Reality | Simple and honest | Sincerity, no mask, upright mind and thoughts, and honest and open behavior. | Subjective conjecture, speaking off the cuff, acting on intuition |
| Grateful | Gratitude | Express your gratitude in words and show your appreciation through actions. | To act against gratitude |
| Study | Promote | Summarize daily, improve daily, and progress 1% every day. | Without learning, improvement, and growth, one remains stuck in old ways and lives off past achievements. |
| Positive energy | Positive and positive | Full of passion and proactive in doing things | Being pessimistic and negative, complaining a lot, and always mentioning difficulties when encountering problems. |
